TBS Partners with ElevenLabs to Globalize KASSO Using AI Dubbing

Rebeca Moen
Apr 11, 2025 13:41

Tokyo Broadcasting System (TBS) collaborates with ElevenLabs to dub KASSO, a skateboarding series, into multiple languages using AI, expanding its global reach.

Tokyo Broadcasting System (TBS), a prominent Japanese media company, has taken a significant step towards expanding its global audience by partnering with ElevenLabs. This collaboration aims to use AI technology to dub the popular skateboarding series, KASSO, into multiple languages, according to ElevenLabs.

Expanding Japanese Skateboarding Culture

KASSO, a vibrant series that delves into Japan’s burgeoning skateboarding culture, showcases top skateboarders, intense street sessions, and competitions. The series also integrates elements of music, fashion, and art, which resonate well with international audiences. As skateboarding’s popularity surged globally, TBS identified an opportunity to broaden the series’ reach beyond Japanese borders.

AI-Powered Multilingual Dubbing

To facilitate this expansion, TBS has employed ElevenLabs’ advanced AI dubbing technology to translate the first season of KASSO into English, Spanish, and Portuguese. This strategic move not only makes the series more accessible to non-Japanese speaking audiences but also lays the groundwork for future seasons to be enjoyed by a global viewership.

Setting the Stage for Global Expansion

This initiative aligns with TBS’s broader strategy to increase its digital presence and international footprint. By leveraging cutting-edge AI technology, TBS is poised to introduce its culturally rich content to a diverse audience, thereby enhancing cultural exchange and appreciation. The success of this endeavor could serve as a model for other media companies looking to globalize their content through innovative technology solutions.

With the second season of KASSO on the horizon, TBS’s collaboration with ElevenLabs exemplifies how traditional media can harness AI to transcend language barriers and cater to a global audience.

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