MARA Invests $20 Million in Two Prime to Boost Bitcoin (BTC) Yield Strategies

MARA Holdings, Inc. (NASDAQ: MARA) has spearheaded a $20 million investment in Two Prime, an SEC-registered investment advisor, to advance institutional Bitcoin (BTC) yield strategies. This move formalizes MARA’s minority ownership in Two Prime and significantly expands its Bitcoin allocation from 500 BTC to 2,000 BTC, according to MARA.

Strengthening Institutional Bitcoin Strategies

The investment comes amid increasing institutional and sovereign interest in yield-generating strategies for digital assets. As entities seek more sophisticated capital deployment methods, Two Prime is poised to meet this demand with its focus on security, transparency, and performance. The company’s institutional yield strategies are crafted to offer risk-adjusted returns while preserving capital.

Alexander Blume, CEO of Two Prime, highlighted the strategic importance of Bitcoin on corporate balance sheets, noting that institutions are shifting towards active, yield-focused strategies that align with institutional standards. This partnership with MARA reflects a long-term alignment in risk management and innovation.

MARA’s Strategic Bitcoin Allocation

Salman Khan, CFO of MARA, emphasized the company’s commitment to transforming its Bitcoin holdings from passive assets to yield-generating investments. By allocating 2,000 BTC to Two Prime’s platform, MARA aims to generate returns while managing risk effectively. This strategy aligns with MARA’s broader treasury approach, combining potential long-term value appreciation with disciplined risk management.

Two Prime’s Market Position

Two Prime’s focus on institutional clients includes corporate treasuries, miners, and family offices, offering bespoke derivatives strategies for Bitcoin exposure. Its lending division, Two Prime Lending, has been recognized as the largest centralized finance (CeFi) lender in the U.S., according to Galaxy Research’s “The State of Crypto Leverage – Q1 2025” report.

The strategic relationship between Two Prime and MARA serves as a blueprint for the next generation of digital asset treasury management, particularly as institutional players increasingly adopt digital asset infrastructure. The collaboration underscores a broader shift towards actively managed digital asset portfolios under disciplined, risk-aware frameworks.

Image source: Shutterstock